Marketing
Marketing
Marketing
Published on September 2022
Everyday Information Architecture
In our brand-new book Touch Design for Mobile Interfaces, Steven Hoober shares his in-depth research and guidelines on designing for touch. You’ll learn how people hold devices and interact with interfaces, along with strategies and best practices for designing better mobile interfaces. A jam-packed book for designers and developers working on interfaces for mobile.
Ebook
$21.19
ePUB, Kindle, PDF.
hardcover
$35.99
Quality hardcover
BOOK CHAPTERS
In our brand-new book Touch Design for Mobile Interfaces.
introduction
The History and Technology of Touch
The first chapter describes different devices in the context of their unique attributes of portability, connectivity, and awareness. We’ll come to understand how important it is to understand mobile technology and use patterns, and become aware that mobile paradigms are influencing more traditional computing platforms.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
introduction
The History and Technology of Touch
The first chapter describes different devices in the context of their unique attributes of portability, connectivity, and awareness. We’ll come to understand how important it is to understand mobile technology and use patterns, and become aware that mobile paradigms are influencing more traditional computing platforms.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
introduction
The History and Technology of Touch
The first chapter describes different devices in the context of their unique attributes of portability, connectivity, and awareness. We’ll come to understand how important it is to understand mobile technology and use patterns, and become aware that mobile paradigms are influencing more traditional computing platforms.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
Chapter 1
Standards, Assumptions, and Problems
We’ll learn how various standards, assumptions, and problems can be problematic for designers of today’s mobile touchscreens. The specifications, norms, and principles of earlier times are sometimes not to be trusted as they are too often based on technological assumptions that no longer apply.
You will learn:
The dangers of having no metrics or bad ones.
What to track and how to track it.
Chapter 1
Standards, Assumptions, and Problems
We’ll learn how various standards, assumptions, and problems can be problematic for designers of today’s mobile touchscreens. The specifications, norms, and principles of earlier times are sometimes not to be trusted as they are too often based on technological assumptions that no longer apply.
You will learn:
The dangers of having no metrics or bad ones.
What to track and how to track it.
Chapter 1
Standards, Assumptions, and Problems
We’ll learn how various standards, assumptions, and problems can be problematic for designers of today’s mobile touchscreens. The specifications, norms, and principles of earlier times are sometimes not to be trusted as they are too often based on technological assumptions that no longer apply.
You will learn:
The dangers of having no metrics or bad ones.
What to track and how to track it.
chapter 2
Finding Out How People Hold and Touch
Chapter 5 covers the observational research Stevn Hoober conducted to discover how people actually manipulate their mobile phones and tablets in everyday use. Through debunking some widely accepted but incorrect assumptions, we’ll learn most of all to change the way we think about designing for touch, because while there are many ways to hold a device, everyone uses them all, constantly shifting from one to another.
You will learn:
How to consolidate all you know about your users.
How to carry out lightweight user research.
chapter 2
Finding Out How People Hold and Touch
Chapter 5 covers the observational research Stevn Hoober conducted to discover how people actually manipulate their mobile phones and tablets in everyday use. Through debunking some widely accepted but incorrect assumptions, we’ll learn most of all to change the way we think about designing for touch, because while there are many ways to hold a device, everyone uses them all, constantly shifting from one to another.
You will learn:
How to consolidate all you know about your users.
How to carry out lightweight user research.
chapter 2
Finding Out How People Hold and Touch
Chapter 5 covers the observational research Stevn Hoober conducted to discover how people actually manipulate their mobile phones and tablets in everyday use. Through debunking some widely accepted but incorrect assumptions, we’ll learn most of all to change the way we think about designing for touch, because while there are many ways to hold a device, everyone uses them all, constantly shifting from one to another.
You will learn:
How to consolidate all you know about your users.
How to carry out lightweight user research.
chapter 3
Touch Accuracy and the Center-Out Preference
To understand touchscreen performance, Steven undertook several studies and found that popular notions of touch accuracy and preferred touch regions are wrong. He discusses this in chapter 6 and shows that people favor the middle of the screen for both reading and touching.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
chapter 3
Touch Accuracy and the Center-Out Preference
To understand touchscreen performance, Steven undertook several studies and found that popular notions of touch accuracy and preferred touch regions are wrong. He discusses this in chapter 6 and shows that people favor the middle of the screen for both reading and touching.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
chapter 3
Touch Accuracy and the Center-Out Preference
To understand touchscreen performance, Steven undertook several studies and found that popular notions of touch accuracy and preferred touch regions are wrong. He discusses this in chapter 6 and shows that people favor the middle of the screen for both reading and touching.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
chapter 4
How Fingers Get In the Way
Every mobile device user has experienced how fingers get in the way, and in chapter 7, you’ll learn how our designs can take into account the ways people adapt their touch to perform different actions like tapping and scrolling, and to overcome problems of visibility and interactivity.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
chapter 4
How Fingers Get In the Way
Every mobile device user has experienced how fingers get in the way, and in chapter 7, you’ll learn how our designs can take into account the ways people adapt their touch to perform different actions like tapping and scrolling, and to overcome problems of visibility and interactivity.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
chapter 4
How Fingers Get In the Way
Every mobile device user has experienced how fingers get in the way, and in chapter 7, you’ll learn how our designs can take into account the ways people adapt their touch to perform different actions like tapping and scrolling, and to overcome problems of visibility and interactivity.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
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