Data Flow
Data Flow
Data Flow
Published on August 2023
The Business of UX Writing
Standing at this pivotal intersection between business goals and user needs is an awesome place to be—as long as we have the mindset, tools, and collaborators to make the most of it. Through case studies, frameworks, and historical context,
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BOOK CHAPTERS
Created to help us all keep track of the things we need to consider to design better interfaces
introduction
On Designing Conversations
Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.
Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.
introduction
On Designing Conversations
Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.
Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.
introduction
On Designing Conversations
Think about the last time you had an engaging conversation. When was it and what made it engaging to begin with? We often have a hard time remembering why certain conversations made us feel the way they did. No matter what our individual preferences, there are underlying rules and principles that define whether we feel a conversation is effective or whether it’s a waste of time.
Conversational interfaces often live outside of the scope of websites, and sometimes are integrated with third parties, be it Facebook Messenger, Whatsapp or voice-based UIs. What do we need to know to create those experiences? In this chapter, we’ll explore the guidelines on designing engaging and useful conversations, the lessons we’ve learned creating one and a workflow to create your own conversational experiences.
Chapter 1
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
Chapter 1
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
Chapter 1
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
The goals of this chapter are to explore how it works and help show some patterns designers and developers can explore to start using them today. We’ll explore the possibilities of WebVR and a strategy for building and designing scalable VR experiences.
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
The goals of this chapter are to explore how it works and help show some patterns designers and developers can explore to start using them today. We’ll explore the possibilities of WebVR and a strategy for building and designing scalable VR experiences.
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
The goals of this chapter are to explore how it works and help show some patterns designers and developers can explore to start using them today. We’ll explore the possibilities of WebVR and a strategy for building and designing scalable VR experiences.
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
chapter 4
Address Objections and Reduce Risks
This chapter explores one of the most important aspects of encouraging users to act — addressing their concerns. Paul shows you how to identify user’s objections and then overcome them, so reducing the risk of taking action in the minds of users.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
chapter 4
Address Objections and Reduce Risks
This chapter explores one of the most important aspects of encouraging users to act — addressing their concerns. Paul shows you how to identify user’s objections and then overcome them, so reducing the risk of taking action in the minds of users.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
chapter 4
Address Objections and Reduce Risks
This chapter explores one of the most important aspects of encouraging users to act — addressing their concerns. Paul shows you how to identify user’s objections and then overcome them, so reducing the risk of taking action in the minds of users.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
Elevate
Your Mind, Body, Soul, & Spirit